Facebook has three main categories: sav audience, similar audience and custom audience. Understanding each of them is essential, as there is a lot of confusion when it comes to developing strategic marketing plans on this social network.
Public sav
In Facebook’s sav audience, you can select sociodemographic and regional characteristics in order to narrow down who receives your campaigns. In the same way, you avoid advertising to those who would not show any interest in your company, such as people from regions not serv by your services or age groups that would not use them.
Coverage area which can range from
Acountry to a city. From indonesia email list there, you can select people who live in, have visit, have recently been to or have travel to the location;
age – you can set an age range between 13 and 65 or more;
sex – male, female or both;
detail audience definition – include interests, behaviors or other demographics in personalization;
links – this is the relationship that users have with your page, whether they follow you, whether they have shown interest in an event promot by you, among others.
Similar audience
Once you’ve set up your campaign’s target audience, you can expand your promotion to similar audiences — those who have characteristics in common with people who like your page —, those who have click on conversion pixels or any of your custom audiences, customers who have a higher lifetime value, among others.
Custom Audience
Custom sms low cost sms the hidden dangers behind audiences, in turn, are creat using a contact list. In other words, they are not generic people, they are those who have already interact with your brand and left an email or afb directory contact form that can be identifi by Facebook and associat with a profile. They can be creat from your own sources or from Facebook itself.