When companies advertise through Google Ads. A they want their ads to be ranked #1 when they appear. They also want them to stand out from other ads. A ideally outperforming them in terms of visibility! Therefore. A nothing is more important than making a Important information about Google ad as effective as possible. How does this work? With assets like sitelinks or dynamic sitelinks…
Assets for more ad success: What are sitelinks?
Google defines assets as all features that can be used to enrich ads with useful information and thus make them more attention-grabbing. These include Google Sitelinks.
Sitelinks are supplementary links to the main link of the ad that can be jamaica phone number library added to a Google ad. However. A they are only displayed under certain conditions . Such as when the ad lands in the top position (positions 1 to 3). Even then. A however. A not all and not always.
This is what a text ad with sitelinks looks like:You can see the main link at the top and the four additional sitelinks at the bottom:
Men’s Shoes | All New Arrivals | Women’s Shoes | Back To School.
These sitelinks expand the range of specific products from the brand that are relevant for the search term ” shoes .”
These sitelinks. A like the main ad. A are clickable and lead to a landing page created within the campaign (usually not the same landing page as the main ad).
But what effect does this achieve?
First of all. A the data depth of the ad is increased
Your ad now covers a larger portion of the usable area of your website. A leading users when my world shakes more directly to specific solutions and thus standing out from other ads – at least as long as the competing ads don’t contain sitelinks.
Furthermore. A interested users now have five click options instead of the usual one. Important information about This means multiple paths lead to the brand and the various advertised aspects.
Whether this is good or bad is impossible to say in general terms; it depends on your own goals and offerings. Various studies show—and this is the crucial point—that ads with sitelinks are clicked on more often than those without .
This is referred to as an increased click-through rate.
It is proven that this is primarily due to the increased ad size and the increased attention that comes with the design and additional topics.
Google allows up to 25 characters for the text of a sitelink.
Optimize advertising effectiveness with text lines under sitelinks
Based on the findings described above. A it seems desirable to be able to make your own ads even more effective. And this is precisely where the text lines of sitelinks come into play.
An ad with text lines under sitelinks would look like this:The effect. A Important information christmas island businesses directory about besides more content depth? – First. A the ad becomes larger. Its own ad space now covers a larger portion of the viewable area. A making it stand out from existing ads. A at least as long as the competing ads don’t have any text lines.
There are also studies on the effectiveness of sitelinks with text lines. These report an increase in the click-through rate (CTR). As a digital agency. A we can confirm this from our own experience. In addition. A the Quality Score of your Google Ads
usually improves as well .
It’s also clear that the goal of your advertising should be to display every ad WITH a line of text. Unless you deliberately want to direct your visitors to only ONE specific page on your website.