Immediacy and scope
SMS gives you the ability to instantly send information to all mobile phones, without the need for an Internet connection or a dedicated application. They therefore reach a large audience and boast an impressive 95% open rate, ensuring that the messages you send are widely visible.
Personalization and commitment
SMS SMS Sending during elections is subject to marketing rules . SMS offers candidates on your list a highly customizable and engaging communication channel. Targeted messages, using elements such as the recipient’s first name or location, create a sense of closeness and trust. This approach encourages interaction in marketing, by responding to a message, clicking on a link or visiting a website. For elections, this strategy will increase voter engagement and participation.
SMS vs. other communication channels
SMS offers a unique mix of efficiency and profitability. It far surpasses email in terms of open rate , which is limited to about 20% and is often sent as spam.
It is also a more cost-effective sms services solution than phone calls, which require a greater investment in terms of time and human resources.
SMS Effectively integrating election marketing requires finesse and a knowledge of the rules . It’s not just about sending out mass messages, but rather following principles and best practices to maximize impact and avoid missteps .
Building a Contact Database Legally
To begin with, it is essential to create a database of consenting and qualified contacts. SMS
Sending without consent can lead to sanctions by the CNIL in France. It is essential to obtain the consent of voters (Opt-in), whether through your website, your social networks, at events or during fieldwork. SMS Always offer the possibility to easily unsubscribe by adding the “STOP” option to your newsletter.
SMS Another good practice is to do a “double opt-in”, sending a first warning of the imminent sending of a political communication and offering the possibility of not receiving it by sending STOP.
Create relevant and engaging messages
SMS Write to speak to your sms database create optimize and clean a contact database | audience, in line with your objective and the image you want to convey of your list and your candidates. Adapt your tone, vocabulary and content to the profile of your voters. Be direct, concise and engaging, using simple words, numbers, questions and calls to action.
SMS Personalization of messages (name, city, etc.) can greatly increase their impact. Do not hesitate to include links to your website, social networks or video content to enhance your message.
SMS Schedule your sending for maximum impact
SMS Choosing the right time to send messages is crucial. Choose a period when your messages are most likely to be read and appreciated, taking into account the recipient’s availability, mood, proximity to elections and ws data current events. Be sure to manage the frequency and volume of your messages to avoid tiring or irritating your recipients.
Use planning and segmentation tools to fine-tune your SMS campaigns and increase their effectiveness.