You may think that publishing content is the final step to finalize your strategy, but there is much more to it than that. Aside from providing information to readers/viewers and converting leads into customers, businesses want to constantly improve and reach higher goals.
Metrics, analytics, and reporting are the way to make that happen. Study the data: Many social channels offer built-in metrics, and software like HubSpot helps you put together the reports you care about.
You’ll find that analytics
Is the most important time to know which pieces are working well and which aren’t. Use this information to guide your content plan for the next quarter. Analyze what your top content is: is it all on the same topic, from a certain platform, or done in a certain format? Study your niche in the tech industry and take risks with your content. After all, tech is all about innovation.
Finally, dig into those posts that have fallen behind – perhaps they revolve around a past event or an outdated service. Is there a new version of this product or service? Do you need to respond to a new competitor’s offering? Try lawyer database updating or rethinking the content and see if it performs differently. Content optimization is all about experimentation, trial and error , and addressing all the changes that may arise in the world of technology that moves faster than lightning.
To develop a more complete Content Marketing Strategy, read this blog post . And if you still have questions, contact us and we will help you create your content strategy.
At mbudo we want to continue telling
you about the new features announced by HubSpot in the last two months. We guarantee that the new features will help you speed up many of your daily tasks.
HubSpot: New Updates
1. Creating reports with Customer Journey analytics
With this new feature, HubSpot now allows you to identify google’s simplified its advertising platform the impact of each interaction a contact has with your company. With this type of report, you can identify which actions work best to attract potential customers.
From the HubSpot reporting tool
You can add specific customer journey stages to afb directory analyze. Some of the most common properties are:
If your company is looking to improve its customers’ experience and optimize their purchasing process, Customer Journey Analysis is an essential tool that you should incorporate into your marketing strategy.
Hubspot screenshot on Customer Journey analytics
This functionality is available for Marketing Hub Enterprise licenses.