It is clear that technology companies offer cutting-edge products and services that are sometimes difficult to understand. They tend to be profiles of companies that focus on the product and not so much on marketing.
That is why topics such as copywriting, the definition of buyer personas or a content strategy often go unnoticed.
You can’t just throw your content out into the world
You need to find the right target audience in the right context, so they can better understand your product/service and see if it is relevant to their business.
You may think that content production and promotion are the only two steps for your strategy, but there is much more that goes into the process. Below, we will explain the five steps that we at mbudo consider mandatory for your technology company’s content strategy.
1. Content review and management
The first step to a good content strategy is to review all the content that job seekers database currently exists . Especially in the technological environment, content must always be up to date. This is often referred to as a “content audit”. It can include old press releases, presentations, event images, product sheets, blog articles… etc.
Anything that contains information about your company is content!
The easiest way to create new content is to… Repurpose and recycle old content with new updates or a new twist!
This way you will save time, money and energy. In addition, gathering all the content that currently exists will allow you to see what content is missing and get to work.
Additionally, the content review phase also involves create a microsoft advertising account content management, i.e. how you organize your content. If you can’t find a way to easily store your content, you won’t know what’s already been written or where it is when you publish it.
Ideally, use a content management system to house your files and photos in a way that is easy for your team. Organization and naming are key here!
2. Content planning
Once you’ve assessed all of your content, you can dive afb directory deeper into filling any gaps. Identify your audience’s needs, problems, and desires, and how your product or service acts as a solution.
What is your unique value proposition? What information can you provide to improve the customer experience? It is essential to be familiar with what you offer.