Email marketing has become an indispensable part of inbound marketing. Sending a follow-up email It’s a quick and easy way to contact your leads and send prospects perfectly personalized offers. While offers and contact attempts sometimes seem to be a perfect fit, many emails still go unanswered. That doesn’t mean your hands are tied: With the right tactics for sending follow-up emails, you can still close the deal even after a period of silence.
An inbound methodology tactic makes follow-up
emails successful
On the rather long path to persuasion, cold calling tactics can guatemala phone number library create the impression of pressure on customers : Your salesperson wants to be helpful—and comes across as pushy.
Ghosting is a reaction for prospects to this pressure. They become unattainable.
One reframing tactic in inbound marketing is called customer centricity.
It has two components:
- Empower the prospect. How do you show respect for free choice?
- Qualify the prospect. Is this really your next customer?
To address prospects with respect, Sending a follow-up email it’s important to let them decide freely,
especially when it comes to how they respond to communication offers .
Additionally,
even if your prospect doesn’t respond, convey that it’s not about a purchase or this is one of the most advanced a product, but about qualifying a potential collaboration. Offer something interesting, new, and fresh in your emails! And empower your prospects with content as part of the decision-making process.
The following 5 points will help you address your prospects correctly.
1. Ask yourself if your last email contained a close
I would love to hear from you or
tell me more about what you do!
These are classic closing phrases in follow-up emails.
The problem with such phrases : They neither ask for a response nor are you aiming for a close.
It makes sense for every communication with prospects—from the initial contact to the signing executive list of the contract—to include a closing. Whether it’s five minutes of extra time from your prospect, a demo version they download, or arranging a personal call…
From a strategic perspective, every email has a specific purpose.
To match this, it’s a good idea to always include a (at least verbal) Sending a follow-up email CTA in your email. Instead of a statement, close your email with a question that your recipient can answer.
So instead of saying:
“I’d love to hear from you,”
try something like: ”
Could you send me some feedback on this offer?”
perhaps followed by
“Perfect would be by next Tuesday.” – Thank you very much!