Customer Relationships: How to Make Them Strong
Taking care of relationships with your customers is really of fundamental importance to make them loyal and affectionate. What strategies can bulk email marketing services be used to make these relationships even stronger and more lasting? And what better occasion than Valentine’s Day can there be to take care of relationships?
A relationship must be personal
Every interaction a company has with a customer is very valuable . In fact, it provides extremely valuable information , such as the customer’s interests, values, and preferences. Using personalized messages via SMS and WhatsApp, you can build a clear picture of each customer’s needs and thus develop a personal connection with them , maintaining their loyalty level high.
To make your communications unique and memorable, you can send “rich” content , such as images, GIFs and videos through WhatsApp Business Platform . This way you can show your customers the true personality of your brand, create an unforgettable customer experience and stand out from the competition .
No first date awkwardness: have natural conversations
WhatsApp Business Platform allows you to create real conversations with customers , which do not disappear after a while like a chat. So customers do not have to worry about their conversations disappearing and having to start all over again with a new operator. In fact, customers, but also companies, have the opportunity to respond at the best time for them , just like when you talk to a friend or loved one.
Creating a natural conversation with your customers with a wide range of tools and targeting options
on Valentine’s Day will make their shopping experience seamless and easy . Making your purchasing process and any support easy will keep your customers loyal to your brand and coming back for more.
Make them fall in love with your customer service
As with all commercial holidays, the period leading up to February 14 is very busy for those who work in the retail and e-commerce sector, but also in the restaurant, confectionery or wellness sectors. To best satisfy customer requests, reservations and order management, it is necessary to ensure that your customer service team is as efficient as possible . This is because, from a research we conducted recently, it emerges that 44% of Italians have contacted a company’s customer care in the last 3 days (almost 7 Italians out of 10 if we consider the last week).
Spread the love for multi-channel communications
If you offer a seamless and easy shopping experience, customers will be more likely to return to you to make a new purchase. On occasions like Valentine’s Day, maintaining great customer relationships by offering them a high-quality shopping crawler data experience across all your channels, such as email, SMS, website, physical store, social media and WhatsApp, can make a real difference.
When companies coordinate their promotional communications across all the channels they use, their offers not only appear clearer and stand out more, but they also seize the opportunity to create valuable conversations with customers, strengthening their relationships .