Navigate to the “Marketing” section and select “CTA” from the drop-down menu.
This new window displays a list of all the CTAs created so far. To create a new one, click on the “Create CTA” button to begin the creation process.
At this point there are two possibilities: create a new one from scratch or select a template to start from. The best option is to select one of the existing templates and work from there.
The choice of template will depend
On the type of CTA we are looking for. These templates adapt to the different types of CTA we have seen previously: Banner, Pop-up, Slide-in and Embedded.
If we have doubts about the selection, we can visualize what the final result would be in the preview images of each of the templates we have at our disposal.
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Customize the design and content of your CTA, including text, colors, images, and visual style.
CTA editing is done in the Drag & Drop editor . It is possible to add, modify and mint database duplicate elements in the same way. As on a landing page or email. These options are available in our side menu displayed on the left side of the window.
In the “Add” tab we can select and drag any of the modules we have available.
In the “Content” tab we can see a tree with the different modules that make up the structure of our CTA.
The “Design” tab presents the different global customization options for our CTA, ranging from spacing to the colors and fonts displayed.
We can preview the final result of our CTA at any time by clicking on the “Preview” button.
Configure your CTA’s action options, such as the destination URL , click behavior, when it will be shown to the user, and what pages it will appear on.
Save your CTA and click the “Publish” button. Your CTA will how to create resonates with your audience automatically be active on the target pages you selected.
How to Optimize a CTA
To optimize a CTA, it is advisable to apply a series of best practices, which will ensure that it will behave optimally, boosting user engagement and increasing conversions on your website.
Use persuasive and clear language for your CTA text
Design your CTA with colors and visual elements that stand out, but at the same time integrate with your website design.
Place your CTAs in strategic locations where they are easily visible alb directory to users.
Run A/B tests to determine which designs and messages drive the best results.
Regularly analyze the performance of your CTAs and make adjustments as necessary to optimize their effectiveness.
With these best practices in mind, you’ll be able to create effective CTAs that drive user engagement and increase conversions on your website.