Google, like other search engines, has a level of intelligence capable of searching for what is most relevant to the user. In other words, when a person types a certain term into the search field, the goal is to create a ranking by highlighting what may be most useful to them. So, above all else, your page nes to be relevant to the public.
But it is not enough to create content in any way, without thinking about putting it in a good structure. After all, this optimization aims to improve the user experience , facilitating reading and access to information.
Make better use of keywords, positioning them strategically
Improve the scannability hong kong email list and usability of content; allow search engines to view images using the alternative text field;
create internal and external links to increase the relevance of the material, among others.
Do good keyword research
Keywords are the terms us by users in their searches. They are the input codes for Google’s search engines to search for the most relevant pages.
So, to appear well in the results, you ne to be align with what your audience is searching for. A good tool is Google’s own Keyword Planner . It shows how frequently terms are search for and the competition for them, as well as creating a list of relat keywords.
To improve findability, try to distribute keywords naturally throughout your pages.
Create relevant content
Creating content and the good news is that is relevant to your audience is essential to reaching the first page of Google. This content will serve as a source aero leads of information for your potential consumers, who will be able to clear up any doubts and make the best purchasing decision.
In fact, if we are talking about relevant content, we ne to talk about inbound marketing.