Time saving.
Responsiveness.
Good quality of responses and information.
Identify possible brakes
In the ideal company, all these functions communicate perfectl email data y and during a crisis, it is easy and quick to obtain information and summarize the actions to be implemented. In reality, things are different: there are still obstacles in many organizations, due to a lack of communication or
A an incorrect flow of informationExamples?
The legal department that prepares a formal (somewhat harsh) response to a blogger who questions the brand, without consulting the Social Media Manager about the potential risks given the blogger’s visibility and “influence.”
Or the SEO that manages the optimization and visibility of content in search engine results but is disconnected from the people who manage social networks, belonging to the communication service.
Perform a mapping of the e-reputation drivers
Drivers are all the elements that constitute and can potentially impact a company’s reputation . Digital reputation drivers are linked and interconnected to the brand’s overall reputation. Furthermore, it is common to consider these factors as a whole and not restrict them to the web only.
Let’s look at some examples:
The prestige of its leaders .
The employer brand , made up of the set of conversations generated by an organization’s employees, also includes candidates and interns.
Ethics . Depending on the time and economic environment, certain drivers . A are considered very important. Thus, in 2015, ethics was considered . A the most important reputation risk factor, 55%, according to a survey carried out by Deloitte among ws data several executives.
As with external actors, the number of drivers and their impact depend on the market and the size of the company.
Therefore, the roles of each person, as well as their functions and activities, must be identified and defined . In this sense, designate people responsible in case of crisis, establish how the optimal flow of information would be, develop a understanding a weber analytics – your guide to an email strategy for 2024 nd describe the communication process between all these people. Finally, do not forget to define the “chain of command” and the final decision-maker.