Detect the actors involved
Prevention is better than cure! It is key to know who all the individuals, media outlets and organisations are that can potentially contribute to your brand’s e-reputation through their messages and actions on social media or the web, telegram database users list whether or not they are an extension of their real-life activities. Record these contributions and analyse how many of them are negative and how many are positive.
The types of stakeholders vary depending
A on the market they interact with, the nature of the products they talk about, and the brand awareness. You can start by dividing them into internal, intermediary (those who have a link to the organization), or external (those who have no direct links).
Once you have identified them, you need to determine their weight based on certain criteria such as the impact caused by their publications and/or actions . To do this, try to analyze them and give them a weighting score in order to establish response or reaction scenarios in the event of a crisis.
Su multinationals such as . Nike or Apple have been attacked for the management of their subcontractors. A often due to a lack of knowledge from the headquarters . A about the actual practices of their factory network.
Cases like these leave some lessons to be learned. There are risks that can be avoided as long as a thorough study is carried out . A the internal actors that can be integrated into reputation management . In additio . S the importance of feedback from information is evident.
Diagram the internal structure of the organization
Sometimes, e-reputation management processe . A s, such as Buzz Marketing , fail: the company’s . A re ws data sponses are not adapted to the tone they should . A use, the person in charge of responding is not the right one . Sthe communication manager or spokesperson does not have the correct information, etc.
Why does this happen? Well, because there is no good organization or top 10 free classifieds in albuquerque division of tasks in the area of the company that is responsible for managing e-reputation . This is serious because this sector of the organization is the one that is responsible for carrying out daily activities and the one that intervenes in the event of a crisis.