The ideal e-reputation management scheme covers the stages of collecting, organizing, monitoring, reporting and gathering recommendations . But first of all, it is essential to start by describing all the internal supports necessary for implementation. These are: training, positions, interactions, response scenarios, crisis management .
characteristics and, above all, outstanding KPIs that will allow yo whatsapp data u to measure the evolution of your online reputation and the success of your actions. Are you ready to discover them? Well, we will go into more detail later on.
E-reputation management
A focuses on data relating to information, messages and flows , for example, your brand’s audience level, the tone they use , the influence of posts, the number of mentions, the total number of interactions and the degree of influence.
It is important for you to understand that, due to the cross-cutting nature of e-reputation management, the ideal process should involve as many people and departments as possible , from the Community Manager to directors or managers of the various organizations in the company.
Ultimately, the process should consist of these four phases to work
Gathering information on the Web: Gather all available information about the company and its senior employees. Also analyze data and reviews of the products or services you offer. Finally, gather as much data as possible ab how to create a new hetzner account out the competition.
Reading and rating information: Examine the information and determine its tone. Is what is being said about your brand positive or negative? Identify who is sending it. It could be consumers themselves, associations, journalists, competitors, etc.
Alerts and monitoring of crises and opportunities: Set up RSS alerts to find ou ws data t when certain topics related to your sector or your company are being discussed. Constantly monitor mentions and profiles on social networks. This way, you will have a better chance of preventing potential crises.
Reports and analysis of recommendations: You must constantly monitor the volume of recommendations and their tone. Detect influencers, trending topics , emerging concepts. Analyze the behavior of your followers and your competition on social networks.