Juliana Monacchi
Juliana Monacchi
Content Manager at @FromDoppler. He loves reading, travelling, and going to the theatre. He dreams of learning to play the drums.
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Keys to the new Instagram algorithm
Panicked by the new Instagram algorithm? Fear not! Follow our tips and secure a prime spot in your target audience’s news feed.
There is no longer any doubt, from the blog of the social network of filters they have announced that from now on their users will begin to see the content according to the relevance that it has for them , leaving behind the traditional chronological feed.
Reactions to the change have been mixed, but in general, users have not been very happy with the decision . Why?
Continue reading this post and discover all the details, the pros, the cons and the best strategies to get your posts to rank high !
All the secrets about the new algorithm
The new ranking of posts is based on the number of likes, comments and interactions they generate . The idea is to ensure that users can see what interests them most first.
So, when you open the app, instead of showing messages from the last few minutes first, you’ll now see the most relevant posts since the last time you opened the platform.
Why was such a change necessary? Clearly, the social network has grown considerably since its beginnings, back in 2010. The number of users has increased exponentially and this makes a future based on the chronological feed impractical .
If more and more people participate (the social network currently has 400 million users), everyone will surely follow more and more accounts. At some point, it would be normal for everyone to start getting bored with the photos or videos that each person receives. This could trigger a loss of interest in the platform and less participation in it .
The algorithm is the solution
A to keep people interested in the application and generate greater interaction . Users could follow hundreds of accounts and Instagram would be in charge of giving priority to the best content so that interest and interactions do not decrease, but rather the opposite.
What is the feared impact?
Well, it’s possible that if a user doesn’t engage much with an account, their posts will be forgotten. So what happens if you’re interested in seeing what your mother posts, who has almost no followers and gets very few interactions? Well, at the moment, there is no visible solution to this type of problem .
On the other hand, until now a post with 1,000 followers r telling a story: the power of narrative eached 1,000 people, but with the new algorithm this will not be so simple. Now, finding out the impact will be a more complex task , since the total number of followers does not have the same weight, but depends on the engagement that the posts generate.
In this sense, brands fear that the same thing will happen with Instagram as with Facebook , where singapore data p osts reach a tiny percentage of the followers of each account. For this reason, it is becoming increasingly necessary to pay to reach a more representative number of fans.
Will the same thing happen on Instagram? Honestly, it’s a possibility , although we won’t know for sure until some time has passed with this implementation.