But you can’t just put whatever you want on a landing page. Every landing page should be optimized with several key elements to increase the likelihood of generating more leads for your business. With landing page conversion rates between 2 and 5% depending on your industry, you can’t afford to wing it.
landing page conversion rates
Image source
Here are some landing page best practices to help you optimize your page to kick-start your lead generation efforts.
Simplicity and Focus
Landing pages should have a single goal. The wide phone number lead world of the internet is full of opportunities to capture attention. While a consumer is on your page, if there’s too much going on, they’ll most likely bounce.
But to convert your traffic, you need to keep your visitors’ attention with a simple, one-way process.
First decide what you
want them to do. Sign up for your newsletter, provide that’s where landing pages come in a contact number, or get a demo of a new tool? Donate to a charity or sign up for a webinar?
Whatever it is, that’s the page’s sole purpose. Each doctors email list and every element on the page works toward that goal and helps visitors make that decision.
A well-crafted landing page means visitors have only two options: accept the offer or leave the page.