A turbo site is lighter in size compared to a regular business card site, for example. Therefore, such landing pages open instantly on all devices. Thanks to the capabilities of turbo sites, you can keep potential customers on the page and quickly call them to the target action. The focus of users’ attention will be directed precisely at logically completing their visit – buying or giving you contact information. Due to the absence of distracting factors and a minimum amount of information, the user will inevitably click on the “Buy” or “Subscribe” button.
In this article
we will tell you about the work of a turbo page, its features and step-by-step explain the stages of its creation.
What are turbo pages for
Turbo pages are not much different in appearance from regular sites. Therefore, users have no cambodia phone number data doubt that such a landing page is the official source of the company. Here is an example of a turbo page and a corresponding site.
Initially, Yandex came up with this type of page specifically for mobile gadgets. But for two years now, turbo sites have been made for viewing on desktops.
How does such a page work
the user sees an ad or banner and clicks on it;
the ad leads to a turbo page in the Yandex.Direct advertising system;
on such a page, the visitor can read the text about your offer in the usual mode, look at illustrations, fill out forms with contact information, etc.
The main difference from regular landing pages and sites is that on a turbo page, all processes occur much faster. This is an ideal additional option for slow-working sites.
Turbo pages will also definitely come in handy if the target audience often searches for information from mobile devices, while outside the Wi-Fi and 4G zone. For example, you sell camping tents, and on the site you post tips on how to set them up. Or you have a selection of board games for long sea voyages on your page. Far outside the city or in the forest, there is often no high-speed Internet connection.
Turbo Pages Features and Limitations
Advantages:
instant loading ensures that visitors won’t leave after a couple of many times we have no idea what we are doing. seconds, which means the bounce rate will start to decrease;
turbo pages adapt automatically according to the screen size of the device – be it an old Nokia, the latest iPhone model or a tablet;
search engines also index such pages, which means thailand data you will definitely get free traffic for the selected keywords;