The REES46 team has been working with trigger chains since its foundation. And we have always treated triggers as a separate system within mailings and automated marketing. From the very beginning, our platform has allowed us to customize sending as needed for a business.
And in all channels where a buyer can meet a brand.
Over 10 years of working with mailings, we have not only compiled a hit parade of effective triggers.
But also made
our platform a real testing ground where clients can test almost anything.
Head of Customer Success Philipp Chibisov told us brazil phone number data which triggers are guaranteed
To increase conversion and which settings our clients test to get results.
Hit parade of high conversion
The very first question that newcomers to trigger mailings ask is “What should I launch to immediately make money?” And here you don’t need to measure the effectiveness of triggers to understand which tool is the most effective. Of course, the one closer to the end of the funnel. What else converts? Here is our hit parade.
First place: Abandoned cart
A trigger that is as close as possible to placing an order on the site. The client has already added the product to the cart, is ready to buy, hovers the cursor over the pay button… and gets distracted! If you send a trigger with a clear CTA and the right pause (we’ll talk about this later), such a letter will work best. And the first thing we set up for our clients is an abandoned cart.
Second place: “Abandoned browsing” and “Subscription to the newsletter”
Both triggers are a good reason to send a letter to a user who was interested, but did not buy: did not find the right product, considered the price too high, or simply postponed the purchase. We recommend reinforcing such letters with a profitable offer. If the client has a good offer, for example, a 10 or 15% discount on the first order, some kind of loyalty two things that consulting clients value and will make them hire you system with points that can be spent on the site, then these triggers convert well.
Third Place: “Price Drop” and “Back in Stock”
Customers typically have high expectations for these thailand data triggers, but “Price Drop” on its own doesn’t work as well as we’d like.