The share of people searching through search is constantly growing. If in 2021, according to our data, the share of online store visitors who use search was 7.68%, then in 2023 it increased to 19.3%. At the same time, 62.6% of buyers used search at least once on the site where they made a purchase.
People who use search
already know what they want to buy. Don’t interfere with them
I often see cases in which marketers talk about how they increased the viewing depth and user session time by several percent. But there is one caveat – this is a bad result. Of course, unless you are a australia phone number data news portal. If so, then congratulations – you have excellent content!
For an online store, increasing the viewing depth means only one thing – it is impossible (or very difficult) to find the desired product on your site. This means that your buyer, along with their money, has already gone to Ozon, where they found, ordered, paid for, and maybe even received the product in the same amount of time that they spent searching for it on your website.
If you want to sell, don’t stop the buyer from finding your product. This means that you need to reduce the viewing depth, session time, and end it with conversion. And also don’t distract the user with unnecessary information, for example, pop-ups and pushes.
What should a search be able to do in 2023 and what unique data can be obtained with its help
At REES46, we have five components of the search service: quick and full search, empty search mode, listing in a category, statistics, and control. Below I’ll tell you why all this is necessary.
Quick search
Quick search is a “drop-down” with products, popular suggestions, brands, and categories that is fully customizable for you: both functionally and visually. Of all the users who buy through search, a quarter buy from here – from quick search.
It is important to understand that each store has its own specifics. For example, if you are a bookstore, your search should be able to distinguish between queries: “Pushkin’s book” from “a book how to analyze numbers or anything else without being a data expert about Pushkin”, even if the client is simply looking for the word “Pushkin”. To do this, you need to set up the characteristics “author”, “publisher”, “book title”.
Of all users who buy through search, 25% buy from quick search
Full search
This is an automatically generated page with results. Here are the best thailand data products for the query, sorted by popularity, price and all specific parameters. For a car – gearbox, for shoes – size, color and material, for a book – author.