The intention economy is not just a trend, it represents a structural .The Future of shift in the way businesses operate.
As technologies evolve, we will phone number database see even greater integration between AI and human decisions.
However, the balance between innovation and ethics will be crucial to ensure that the benefits are widely shared.
What do I think about the Intention Economy?
The intention economy promises to transform our relationship with consumption and services. But it also requires companies to be responsible in protecting consumer data and ensuring transparency.
For those who are aware of technological changes in Brazil, this is a unique opportunity to be ahead of the market.
Are we ready for a future where our intentions are anticipated before we even express them?
In the competitive world of advertising agencies, it is tempting to try to stand out by pointing out the flaws of your competitors.
But here’s a valuable piece of advice: never badmouth your client’s other agency to make yourself look better. In addition to being unethical, linkedin newsletter subscriptions are visible to everyone this practice can damage your reputation and undermine trust in the relationship.
Want to know why? Keep reading and discover how ethics is the real differentiator in the market.
Why badmouthing your competition is shooting yourself in the foot
Badmouthing another agency may seem like a quick strategy to gain points with the client, but in practice, it shows a lack of professionalism and insecurity.
The Brazilian advertising market, like any other sector, values relationships based on trust and mutual respect.
When you criticize a competitor, the customer may question your integrity and even think, “If he talks about them like that, what will he say about me to others?”
Ethics in the advertising market: a competitive advantage
Imagine you are a digital marketing agency in Osasco competing for an important account. During a meeting, you comment that the previous campaign was “poorly executed” by the previous agency.
The customer may agree on the surface, but internally they will wonder if you are more focused on criticizing than offering creative solutions.
Ethics is more than an china leads abstract concept, it is an essential practice for building lasting partnerships.
According to the ABA Guide to Good Practices in Relationships between Agencies and Clients, transparency and professionalism are fundamental pillars for healthy and productive relationships.
How to apply ethics in everyday life
Focus on solutions : Instead of criticizing previous work, present innovative ideas that demonstrate your capabilities.
Validate past efforts : Acknowledge the challenges faced by the other agency and show how you can contribute differently.
Be transparent : Promote open discussions about expectations and outcomes without putting anyone down.