atWhen planning advertising content, we must comply with the Advertising Law (RA). Illegal advertising is recognized when it is: misleading unfairly comparative, violating special rules. Misleading advertising that misleads under any conditions (NKVVDĮ): fraudulent use of the quality mark, making a fraudulent claim about a license, a fraudulent claim about treatment, not awarding prizes, “free” product, fraudulent indication of prices/features.
It is wrong when we determine that advertising (RĮ 5 Art.):
Wrong incomplete, not properly women phone numbers submitted. Examples of how advertising is false in all cases: The advertiser offered sound investments, although he was not licensed to do so. The ad claims that the magnetic strip cures arthritis, even though no studies have been done. Th ad offered to win a “dream” car, but failed to mention that it was without an engine.
The ad offered to buy two tires and get two free
It turned out that the price of the tires had why we lost our growth rate in August been raised. The slogan “the fastest way to money”. The slogan “lowest price”. Slogans: “we are the best, the fastest” and the like. Discounts from 20 to 70 percent, when the actual maximum discount is 60 percent. Price comparison – old price: fake, unclear, artificially inflated. Energy saving devices.
There are additional conditions
They must be noticeable and clearly listed. Product composition. Comparative advertising is not allowed Advertising that directly or indirectly bulk lead mentions a competitor and its products (RĮ 6 Art.) Legal comparative advertising: don’t mislead Takes items from the same shelf (e.g. a phone with a phone instead of a phone with a TV), evaluates objectively, does not blacken the competitor, does not cause confusion, does not bask in the rays of a competitor’s reputation, does not imitate a competitor. That’s right, we’ve already touch on two issues – how to hire and how to work with freelancers.