To fully understand the concept behind it, here’s a email deliverability reminder of how things work when sending an email :
1. You compose your email and press the “send” button;
2. Your message is sent to an SMTP (Simple Mail Transfer Protocol) server, which transfers it to the recipient’s mail server;
3. The recipient’s mail server receives the message and checks it against various criteria (we will focus on this part later in this post);
4. Finally, the message is either delivered to your inbox or sent to your spam folder. In the latter case, we call it a hard bounce or a soft bounce .
The success rate of this process is determined by your email deliverability rate:
- If all goes well, your emails will arrive at their rcs data destination and be opened by the recipients.
- On the other hand, if something goes wrong along the way, you can expect lower delivery rates and fewer conversions.
If you work in sales or marketing, you should already be aware of all the benefits of an optimized email deliverability rate.
But let’s illustrate it with two examples:
- You work as a growth marketer and want to send a coupon to 1,280 leads who abandoned your website while in the middle of a stage of your conversion funnel. Let’s say you add a significant and unbalanced image-to-text ratio, then your deliverability rate will only be 52% and you’ll lose 48% of them.
- You work as a sales manager and want to send B2B how do you know which leads are qualified? cold emails to hundreds of leads. Your image-to-text ratio is good, but you haven’t checked your B2B lead database , and there are a ton of “trap” emails that reduce your deliverability rate to 72%. You’ll lose 28% of them… unless you consider omnichannel!
To ensure you get the full benefits of deliverability, a good rate allows you to
- Reach more leads when you send prospecting emails;
- Get more conversions;
- Increase your ROI by reducing the number of emails you have to send;
- Save time and money on email marketing campaigns.
Useful tip
Achieving a clean domain reputation to optimize your email deliverability can take a bit of time. At LaGrowthMachine, we’ve worked hard to build a clean solution that allows you to maximize your deliverability.
LaGrowthMachine will send emails on your behalf through your Gsuite/Gmail account. However, if some technical parameters aren’t configured correctly, european union email list most of your emails will end up in spam.
If you have any questions, you can request a technical configuration review from our support team!
Otherwise, we’ll give you several tips to keep your deliverability rate high and stable.
How to check the deliverability of your emails?
For all the reasons we’ve just explained, measuring and controlling your deliverability should be one of your main areas of concern.
To understand the performance of your emails, you can use three different methods:
- Manual reporting: This is the simplest method and involves monitoring email open rates. However, it’s a lengthy and not very accurate approach.
- Deliverability features in your favorite tool: Many marketing or sales solutions include reports and display data such as open rates and/or email deliverability. If you use LaGrowthMachine, you’ll get all of this information in great detail.
- Email deliverability tracking tools: You can connect these tools to email deliverability your sales or marketing software to track the performance of your campaigns and analyze the data, identifying potential issues and improving your score.
We don’t recommend manually tracking your email deliverability, as it’s time-consuming and time-consuming.
However, the second or third solutions are good, with their own pros and cons.
To choose between them, you’ll need to consider the cost of each tool, compare the features they offer, and decide which one best suits your needs.