If you’re reading this, you already know how important a lead generation process is for B2B businesses.
Since customer lifetime value is much higher in B2B than in B2C, a process is necessary to generate more leads.
However, that’s where it starts to get complicated, and fun.
In this post, we’ll provide you with a step-by-step tutorial on how to build your lead generation process.
We’ll also give you free advice based on our own experience to help you generate more leads.
What is a lead generation process?
If you know what lead generation is, you’ll probably dataset have some idea of what the process entails. But let’s review it anyway.
Identify your leads
In the first stage, you have identified your buyer personas and selected your marketing channel.
The goal now is to find new people who can buy your 5 tips to optimize your lead generation funnel product or service. Once you’ve found them, you’re said to have identified them.
Qualify your leads
All the leads you’ve identified may fit your buyer personas. That doesn’t mean they necessarily want to buy your product.
That’s why grading is important for your process.
With lead scoring, you can accurately determine how “hot,” or interested, your lead is.
Convert your leads
This is the final stage of a lead generation process: converting leads into customers.
This stage is usually handled by Sales while the previous two are handled by lead marketing .
Lead generation strategies have become lead generation european union email list process increasingly difficult to implement. This is due to the increasing number of digital channels.
Historically, a message was produced for a group of people.
Now, there are as many messages as there are leads… Which means you’ll need to generate increasingly personalized messages!
But we’ll see that later in this post.
If you’re in a hurry, a quick fix would be to use a sales automation tool like LaGrowthMachine.
Our solution allows you to send your sales messages to all channels, with a very high degree of personalization.