In email marketing, the your email resonating key is not maximizing the number of opens, but your email resonating rather motivating recipients to take some kind of action.
Generally, ctor and improve businesses want to send more marketing emails, and customers want to receive emails that are tailored to their interests and behavioral history, so your email resonating marketers must ensure your email resonating that their campaigns are mutually beneficial by sending the right content to the right recipients.
CTOR measures the extent to which the content was relevant to the interests of customers who read the email.
How to get CTOR
CTOR is an indicator that shows the percentage of people who opened an email about australia email list and clicked on the information in the body of the email.
It can be calculated as follows:
CTOR[%]＝(Unique clicks/Unique opens)×100
For example, an email that gets 150 opens and 100 clicks can be calculated to have a CTOR of (100/150) x 100 = 66.7%.
What is the difference between CTOR and CTR?
An indicator similar to CTOR is CTR (Click Through Rate).
CTR is calculated as the click rate for all recipients, without considering whether the email was opened or not. If the email open rate is low, the CTR will also be low, so CTR alone has the disadvantage of not being able to accurately measure effectiveness. A low CTR does not necessarily mean that the cause is the email content or CTA; it could also be that the open rate itself was low because the subject line or sending timing was inappropriate.
What is the average CTOR?
Generally, 20-30% is considered good, but it is important to compare it with the industry average. Click here to see the industry average CTOR.
How to Increase CTOR
From here, we will introduce specific ways to increase CTOR.
1. Find baseline data
Track the results of each email campaign and find a baseline for each type of email campaign. For example, personalized emails tend to have a higher CTOR, so you should compare apples-to-apples campaigns.
2. Embrace personalization
As mentioned above, sending relevant, personalized content will naturally increase clicks-through (CTOR). Use all sorts of data, like pages viewed and products bookmarked, to deliver information that is tailored to each individual recipient.
3. Make the subject line clear
Increasing email open rates is important, but what’s most important is getting closer to a final conversion.
4. Make your CTA clear
Make it clear what action you want the person who opens the email to take, and create a clear and concise CTA. For basic information on CTAs, please see ” Frequently Asked Questions – CTAs .”
Analyze the results
If your open rate is high but your CTOR is poor, it means the study is interesting mainly because it clearly that your subject line was appropriate, but there is room for improvement in your email content and appeal.
Conversely, if your open rate is low but your CTOR is high, it means that you are providing high-quality content to your recipients. In order to optimize both open rate and CTOR, it is important to send campaigns to only the most appropriate recipients (segment your recipients).
Segment your audience
As mentioned above, the best way to increase your CTOR is to send content that is relevant to your recipients. Your mailing list based on characteristics such as :
- Place of residence, nationality
- Past purchase history
- Final Action
- Subscription Information
This allows you to deliver personalized communication even in mass emails.
Avoid the mistake of sending a promotion for ski equipment to someone who lives in a tropical country, or promoting that product to someone who has already purchased it.
A/B test and iterate
However , atb directory (sometimes called split testing) is a method of testing which email is more effective by sending different variations of an email to a portion of a recipient list and observing the reaction of each. The variation that is determined to be superior (having a higher click-through rate or open rate) is then sent to the remaining recipients.
When A/B testing, only one element should be changed between variations. Avoid varying multiple different elements at the same time. Iterate to see which changes, whether it’s the subject line, CTA, or layout, have the biggest impact on your CTOR and use that information to improve your future campaigns.
Watch out for unsubscribe rates
Your unsubscribe rate is also a very important metric.
If it goes up, it’s time to reassess your email frequency, timing, and content to ensure it’s relevant to your readers’ interests.
Recipient unsubscriptions can be a valuable piece of information to improve your email marketing. Don’t take it negatively, use it as a valuable metric.
First, make sure you reach your goal
This way of thinking is very important in cultivating good relationships with customers.