Decide on the main emotion of the story.
According to neurobiologists, a person’s beliefs are directly formed by the emotions he is experiencing at the moment. This could be joy, delight, affection, indignation, anger, mistrust, etc. In sales, storytelling should not only arouse genuine interest, but also a desire to share positive emotions with others.
Formulate the main idea
Message, thought, message) of the story. Storytelling will not be effective if, while you are pouring out your thoughts along the tree, you are not able to hold the reader’s attention on a specific idea. This is as hopeless as building a high-rise building without a foundation. The test is simple – try to state the essence of your story in one sentence.
Clarify the goals of storytelling.
This is a very important point. Proper buy telemarketing data structuring and delivery require a clear understanding of what thoughts you are going to evoke in readers, what conclusions they should come to. The goals of storytelling can differ critically.
Motivation for action. Ideally, a description marketing list of a successful case of overcoming difficulties and achieving results using specific steps. Unacceptable: “fluff” that distracts from the main idea, inconsistencies.
Introduce the company. Ideally, an open story about ups and downs, successes and failures, victories and defeats. The modern consumer welcomes brands that are open to communication. Unacceptable are obvious exaggerations and dishonesty.
Share your mission and values. Ideally, you do you want to save even more time? should build your story in such a way that consumers can understand that your story is close to them and intersects with their own lives. What is unacceptable is negative emotions, types and situations that are unacceptable for a typical representative of the audience.
Formulate a call to action.
Based on the goals of storytelling, a call to action is created. If, for example, the goal of the story was to create and develop a community of like-minded people, it makes sense to use a simple “Share” button as a call to action .
- Create intrigue and tension. Unpredictable plot twists, unusual endings, unconventional solutions – this is what people like. Find such a key moment in your story and try to play it up.
- Adapt and simplify the characters. According to research, modern users are more loyal to advertising, the characters of which are real people with their own problems, and not celebrities. The simpler, more real and interesting the hero of your story is, the more interesting it will be for the audience to watch him, and the more sympathy he will evoke.
- Build trust. Always try to be honest, sincere, and open. There is no need to pretend to be perfect. Don’t be afraid to show your imperfections, try to talk about your concerns or problems. Your frankness will help you get closer to your audience, let the readers recognize themselves in your characters.
Let’s sum it up
Storytelling is one of the best ways to convey memorable and inspiring information without imposing your point of view on the consumer and without causing rejection and hostility. People will draw the necessary conclusions on their own, which means the level of trust in them will be as high as possible.
There are a lot of techniques, methods and rules on how to create an interesting story, but unfortunately, there is no ready-made 100% working formula for everyone. Try to create lively texts, adding facts and fascinating details, appealing to emotions, influencing all the senses.
And don’t forget that it’s not enough to just create a good story. You’ll also have to work on promoting it.