Prom.ua is a popular platform for creating online stores, which is actively used by many entrepreneurs. The service has many advantages, and it can be considered as an opportunity for a quick start in eCommerce.
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In this article, we will share practical tips that will help you build a competent internet marketing strategy for an online store owner on Prom.
Quick Start: Google Shopping + Remarketing
Google Shopping is a special service that allows users to see ads offering products that are relevant to their search query. Ads are displayed as a feed immediately after the search bar and before the search results:
The big advantage of this tool is that a potential buyer can immediately see a photo of the product and its price, which speeds up the decision- specific database by industry making process. If desired, the user can switch to the “Purchases” tab to see the entire range of offers.
In addition to this, it is worth using remarketing technology, the essence of which is that after installing a special code to collect a database of visitors to the site, you can show advertisements on behalf of the company to those people who have already visited its pages. That is, “catch up” with your advertising offer with those visitors who visited marketing list the site, but for some reason did not make an order.
Strategic Perspective: SEO Campaign
SEO is time-consuming and sometimes expensive. But this strategy, especially in combination with competent content marketing , shows excellent results in the long run. Therefore, if you are doing a business focused on the future, search engine promotion should be an obligatory component of your online marketing strategy.
SEO for an online store on Prom.ua is in fact no different from working on a site that operates on an autonomous hosting, under the control of one of the popular CMS.
The algorithm of actions, in simplified form, will be approximately as follows:
- We conduct a full audit of the site , and based on it we draw up a roadmap of work;
- we eliminate possible errors and was your goal to improve other obstacles that may hinder effective promotion;
- We carry out internal optimization of the site , preferably completely, but you can start with the most important landing pages;
- we start regularly filling it with high-quality unique content;
- We are gradually expanding our work to increase the number of backlinks;
- We regularly analyze site data in web analytics, and based on this, we make adjustments to the tactics and strategy of work.
If you are more interested in the technical details, you can read more about search engine optimization in our article “ What is SEO and why is it important: explained in simple terms .”
Gaining momentum: contextual and targeted advertising
Okay, let’s imagine that you’ve successfully completed your site audit, got your SEO on track, and have been successfully running a Google Shopping product ad campaign for several months.
So, no matter what topic you. Work in. Your online store should already be successfully generating a certain stable flow of orders. And this means that you can gradually increase the rates and move on to more expensive methods of online advertising, namely, launching campaigns on Google Ads, Facebook and Instagram. This will allow you to reach the widest possible audience on all platforms.
Contextual advertising can be shown in the format of ads in search results (pay per click.