It may be a weak point, although giving you everything it gives you it is good value for money.
Active Campaign does not have a free version, unlike other email marketing tools.
There are different pricing plans that vary by number of subscribers or type of plan. There is the basic plan (called Lite), which for only $9 a month you can operate with 500 contacts. But you also have the Plus, Professional and Business accounts.
mailchimp vs activecampaign
One major limitation of Mailchimp is that you cannot include contacts in different lists in the same campaign, and since Mailchimp charges per subscriber, adding the same contact to different lists means paying twice. Active Campaign allows you to make as many lists as you want (subscriber, customer, former customer, prospect, buyer of product A, buyer of product B, etc.) without charging you for contact duplication.
On the other hand, ActiveCampaign has a higher deliverability than mom database Mailchimp in overall rates, meaning it is less likely to end up in the spam folder and also has a better chance of reaching the primary inbox in Gmail (avoiding falling into Promotions).
Mailchimp is unfortunately not what it was a few years ago…
activecampaign vs hubspot
I can assure you that HubSpot is affordable as long as you work with a small or medium database, but it becomes expensive when the database is larger. On the other hand, ActiveCampaign’s prices are highly valued within the marketing community: they are affordable considering the quality and power of the tool regarding lead nurturing automation, an automated marketing technique aimed at maturing leads and retaining current customers.
ActiveCampaign vs ConvertKit
convertkit vs activecampaign
ConvertKit has four basic plans that are based on the number of subscribers they support. ActiveCampaign also offers four plans, though they are more customizable than ConvertKit. And it is a bit focus on the experience, not the product cheaper, more flexible, and offers a better overall user experience. For most WordPress blog owners, ActiveCampaign is the email marketing service of choice.
Disadvantages of Active Campaign
Its analytics are not so intuitive and easy to interpret, but it is a matter of getting used to it and understanding where each parameter and KPI is represented.
On the other hand, although you can translate your quick signs account into Spanish, many elements still appear in English. So you may come across phrases like “Has ended an automation”, instead of “Ha terminado una automation”. And the information and articles in the support center are also in English.
And finally, I would mention that Activa Campaign does not allow you to export your entire account including campaigns, drafts, etc. You can only export your contacts.
These are details, but they are worth mentioning.