Is also an effective tool for filtering candidates in a selection process for your company? Of course you do. I’ll tell you how it work very effectively for me and I still use it.
In my case, I don’t read resumes. What we do is an application from my website, where applicants fill out a questionnaire telling more about themselves and how they solve certain problems. Only half of them fill out the form. That other half is rul out for me, because if someone is not willing to fill out a 10-minute questionnaire to be consider for a position, they are definitely not the right person. That questionnaire also gives us a lot of valuable information about the applicants. And that questionnaire is sent out through an automat email sequence, and it frees up hours of email exchanges with potential candidates, and it ensures that I only consider the best applicants for an interview.
Intuitive and perfectly usable
Beyond my experience, most users who use Active Campaign define it as a very usable and user-friendly platform.
The interface is very intuitive and well design.
active campaign interface
But it’s not all simple. When you start creating more complex and sophisticat automations, there are many elements to take into account, and it won’t be so easy.
If you check, from the moment you enter the Active Campaign mint database interface for the first time, right from the home screen you will see a kind of bar where it shows the tasks you have to complete to have your account ready.
Integrations
Active Campaign has many integrations with other applications and services. From accounting applications, CRM, to analytics and lead generation. Take a look at the picture.
In 2016, ActiveCampaign launch a new feature that greatly improv my results: automat email marketing rirection tests, which consist of comparing several versions of the same campaign to how to create a new hetzner account see which of the two perform better.
While these tests are nothing new, very few marketing automation tools allow you to split test emails that are part of an automation sequence. ActiveCampaign is among the first to do it right.
Results won’t appear overnight – it takes time, which you’ll use to set up unlimit comparison tests to improve your emails as you gather more and more data.
Detail reports
A useful tool that can boost your overall email marketing quick signs performance is using the open rate report offer by ActiveCampaign. It allows you to identify which days and times your emails have the highest open rates. You can then use that information to add “waits” into your marketing automation sequences so that important emails are sent on a certain day at a certain time when open rates are higher than average.
It is a very simple configuration and I assure you the results will come.