Regardless of the type of business you have, it is crucial to convert as many potential customers as possible into sales.
Display of different clients on the platform
By being able to create a sales pipeline in ActiveCampaign, you can break down the entire sales cycle into a series of steps. This means that instead of viewing sales as an unruly, unprictable beast, you can visualize the stages each lead must go through to reach completion.
2. All leads are attend to and monitor
It is a rule of marketing that assigning tasks to your leads will ensure you monitor their performance and know when and how you will continue to follow up with each lead in the database.
Task visualization for leads
There was always a rumor in the marketing world that Salesforce.com had a rule: if a salesperson end the day without any of their prospects having an assign task, that salesperson would be fir.
In ActiveCampaign, you can easily see if a lead doesn’t have a fusion database task assign to it. While the Salesforce buzz may seem a bit extreme (and illegal in some countries), it’s good practice for the entire sales team to get into the habit of always having a task assign to every lead.
3. Lead Scoring
Scoring your leads is one of those features that can make or break your entire sales process.
Lead visualization with score
When set up correctly, it gives clarity to the lead landscape first there is the license number your team should focus on and shows the good work your marketing team is doing to convert cold leads into hot leads.
4) Full automation
One of the most important features to look for when quick signs choosing an email marketing manager is its ability to easily create automations. Automation is the key to capturing, promoting and selling your products and services on autopilot while you have your head on the pillow.
I have to say that ActiveCampaign has one of the most visual and intuitive marketing automation systems I have ever encounter.
automation display.