Collecting quality leads that can convert into customers takes up a significant portion of the marketing budget. In fact, 53% of marketers spend at least half of their financial resources on lead generation. To ensure that these resources are spent wisely, businesses need to carefully plan their strategy.
A lead magnet is one of the most effective ways to collect quality leads. Set up an automated lead funnel correctly and keep it up to date, and you’ll enjoy a steady stream of potential customers. 50% of marketers report higher conversion rates when using lead magnets to increase signups.
Lead funnel effectiveness can vary depending on the industry, lead magnet type, promotion strategies, and other factors. To help you succeed, we’ve collected top ideas and analyzed the best lead magnet examples from a variety of industries, showing how 8 companies are using them successfully.
8 Lead Magnet Examples
Before creating a lead magnet, take the time to understand the needs and preferences of your audience. This understanding, combined with th physician database e nature of your business, will help you choose the most effective type of lead magnet for your purposes.
If you are new to creating a lead magnet funnel, we are here to help. This article will walk you through the process with easy-to-follow steps and provide examples of effective cases.
Let’s move on to real examples of lead magnets.
Ubuy: Discount as a Lead Magnet for Dropshippers
This international online store for dropshippers chose a classic, but very effective lead magnet for online stores: a discount on the first order.
While this lead magnet idea may seem overused, it remains a powerful tool. 43% of U.S. adults say discounts are the main reason they sign up for a service.
Ubuy has cleverly integrated a built-in lead form into the “Top Searches” bar on their homepage. This approach is unobtrusive and user-friendly, allowing visitors to interact without interruption and return to the form as needed.
The form includes three fields: name, email, and gender. Adding a gender field allows the brand to personalize future communications, increasing engagement and relevance.
A tip for your lead magnet: It’s often recommended to use as few fields as possible in your form. This makes sense: pop-ups with only two fields achieve a conversion rate of 3.31% , but adding a third field drops the rate to 1.08%. This is why marketers often choose forms with one or two fields.Use for free
But this is not a universal rule. Sometimes the quality of leads is more important than their quantity. In such cases, you can use a multi-step form. According to Instapage, a multi-step form can have a 21.4% higher conversion rate than regular forms.
Don’t be shy about asking potential
customers if you need specific information. A new Experian study shows that 70% of consumers are willing to share more personal data with organizations if they see clear benefits, such as improved security and increased convenience.
With Claspo’s popup builder, creating forms with the desired number of fields and customizable design is easy thanks to an intuitive drag-and-drop interface. These forms also easily integrate with any data collection platform, allowing you to collect customer data and instantly transfer it to your system for further use in personalized communication with customers.
My Codeless Website: Free Services and Micro-Products as Lead Magnets for SaaS
This SaaS service allows you to create and manage websites without writing any code. In this example, they are generating leads for the WIX platform. The lead magnet popup appears after the visitor has been exploring the brand’s website for a while. They offer a free trial and create a sense of urgency with a countdown timer, giving visitors just 6 minutes usa data to take advantage of the offer.
This is a great example of an effective combination of a compelling CTA, an attractive offer, and FOMO-based motivation. Sumo research shows that countdown timers can increase popup conversions from an average of 3.7% to 8.07%.
When visitors click the CTA button, they are taken to a WIX landing page that clearly and concisely lays out the offer. The copy is short and clearly structured, focusing entirely on the value to the customer, rather than simply promoting the brand. Here’s what the first screen of the landing page looks like:
Tip for your lead magnet: Your CTA should inspire action. Use dynamic words like “learn,” “access,” or “create” to guide readers toward your desired outcome. Using action-oriented language in your CTA can increase conversions by 121% .
Myntra: Promo code as a lead magnet for online stores
Myntra is a fashion e-commerce company. In this example, the placement of the lead magnet is particularly clever. It’s easy to miss at first glance, but as the visitor scrolls down the page, the element on the right moves with them. This is where the lead magnet is located.
The arrow and text indicating the discount amount draw attention to the coupon. Once clicked, the visitor sees a message about the coupon and the terms of its use. In addition, the Myntra online store has added elements that remove user doubts – an effective technique.
Tips for your lead magnet: Overcome prospect objections. Companies that do this successfully can increase their close rates by 20% .
With Claspo, you can create various lead generation forms, including embedded widgets, popups, floating panels, and boxes, and you can add triggers how to place a website on the internet: 4 steps to them. To publish them, you only need to install the Claspo script on your site once.
Creating the widget described above is easy. First, choose a launcher from the template library and customize it or create your own.
Then select a floating window and customize it or create your own.
With our drag-and-drop builder, you can easily customize all the details so that the widget fits perfectly with your website design.
Once you’ve created your widget and launcher, link them together with a few clicks, set up display rules on your site, and customize targeting.
Udemy Business: Report as a Lead Magnet for Course Marketplaces
Online learning and teaching platform Udemy Business collects leads using a report. Since the company specializes in various professional development courses, it decided to attract site visitors with a valuable offer – a report that highlights the main trends in the future of work.