Imagine the effect of a pop-up appearing every time a visitor clicks a certain button on your WordPress site. Instead of sending users to another page, which can lead to a loss of engagement, you can keep them on the same screen by displaying a contact form, additional information, or a login prompt, ideally overlaying it with the existing content. This seamless approach improves the user experience and keeps them interested.
Additionally, adding a modal window can be a game changer for your website’s functionality. Not only does it help in capturing leads, growing email lists, and providing instant information, but it also improves user experience without disrupting th fusion database e user’s browsing experience. In fact, using popup builders can result in a significant increase in conversion rates for websites by up to 40%.
If you’re thinking about adding modal windows to your WordPress site, you’ve come to the right place. In this article, we’ll show you how easy it is to install them using a plugin and we’ll go over the differences between using a plugin and creating popups from scratch.
What is a Modal Popup?
Unlike standard pop-ups, which can open in a new browser window or tab, a modal pop-up is a special type of window that grabs attention by overlaying the main content of your website. Unlike pop-ups, which appear unobtrusively at the side or bottom of the screen, modal windows demand full attention because they require user interaction to close them or continue browsing.
Let’s dive into the key features of modal popups, look at when they are most commonly used, and learn how they stand out from other types of popups.
Key Features of Modal Popups
A notable feature of modal popups is that they block any interaction with the site’s content until the user has dealt with the popup. This ensures that visitors interact with the popup – by filling out a form, clicking a link, or simply closing it.
Whether it’s prompting a registration, offering usa data a deal, or conveying important information, a WordPress modal form is an absolute attention magnet, ensuring your message is visible and active before the user returns to the rest of the page.
Modal popups can:
- Cover the page completely
- Partially darken it
Appear without obscuring the main content
Modal popups can serve a variety of purposes and display a wide range of content, including:
- Text
- Images
- Video
- Forms to fill out
- Promo codes
They can even combine multiple elements in one popup for a more dynamic experience.
Common Uses of Modal Popups
Modal popups are incredibly versatile and can be used for a variety of purposes, but there are a few key areas where they really excel:
- Lead Generation: Almost 50% of marketers believe that registration forms are the best tool for lead generation, with pop-ups accounting for 66% of all web forms used (data from FormStory). Modal pop-ups allow you to collect contact details and personal information, offering something valuable in return – discounts, promo codes or exclusive content. This is beneficial for both you and your visitors.
- Announcements: Got important news? Use a WordPress modal to communicate important updates — like site changes, new product launches, or policy updates. This helps ensure everyone sees your key messages.
- Calls to Action: Need to direct visitors to take a specific action? Modal popups can contain strong calls to action, directing users to take specific actions such as registering, purchasing, or downloading a resource.
- Surveys and Forms: Feedback popups typically achieve an average conversion rate of 12.62% (data from Sumo). Whether you’re collecting feedback, determining preferences, or collecting data, WordPress forms allow visitors to interact without leaving the page, making them a powerful tool for collecting information.
Claspo provides an easy-to-use, drag-and-drop WordPress popup builder packed with customization options and a variety of templates. We know exactly how popups can make a big difference. For example, GradeUA used Claspo popups to what does error 404 mean and how to fix it double their conversion rates by effectively capturing leads and engaging visitors.
Why Use Modal Popups on Your WordPress Site
Let’s explore how you can use modal popups in WordPress and what valuable benefits they offer to your business.
One of the great things about modal popups is their versatility, as they can be used effectively at different stages of the customer journey. By tailoring your messaging and incentives, you can increase user engagement exactly when and where it’s needed. For example, if you’re looking to collect email addresses from new visitors, you could display a popup that offers a compelling reason to sign up.
This could be:
- Promo code or free shipping if you run an online stor
- Free eBook or Checklist for an Online Course
Discount, free trial or demo if you are a SaaS business, etc.
For example, the Claspo builder includes a handy promo code element that is easy to add to your popups. Visitors can copy the code with one click, making it very convenient to use.
Modal popups are not only great for growing your contact list, they are also ideal for informing visitors about important updates, changes or promotions.
For example, if you’re running a giveaway and want to drive traffic to the page, create a modal popup to spread the word. To encourage clicking rather than closing the popup, include an engaging image or video of the prize and provide a short but compelling description.
Try this template
Additionally, modal popups are a great way to keep your site visitors informed. Their features ensure that your message does not go unnoticed.
Increased conversion rates
Modal popups not only increase engagement, but also provide higher conversions at different stages of the customer lifecycle. In addition to the bonuses and incentives mentioned, you can improve conversions by adding elements such as: