A webinar is a live video event held online that is designed to impart some valuable knowledge to an audience. Attendees can sign up in advance of the event, and companies often offer some kind of discount code at the end of the event.
Beyond that, there’s a lot of flexibility with webinars. You can use any type of video, from animations to screencasts , and you’ll want a program that allows you to read questions and type answers for your audience.
Why are webinars an ?
Webinars are so effective because they convert. They allow you to turn prospects into leads (and then into customers) in a relatively short period of time.
Essentially, they are like giant lead denmark phone number library magnets. They are a bit like seminars, but attendees can attend from home. This makes them extremely effective.
Additionally, as long as you offer something of value, you build credibility in your industry and showcase your company culture to your audience. This is a great way to inspire brand loyalty.
To effectively use webinars to attract leads, make sure you create a separate webinar landing page so that you can get registrations for each webinar. Here’s an example of a webinar registration page from Salesforce.
Image via Salesforce
Leverage your website content to increase signups
Lead generation isn’t always a straight line. Sometimes you need to take a more complex path to engage your website visitors with always looked fresh, greens in my diet your corporate culture and brand.
Website content, such as blog posts, can help drive webinar registrations. At this point, you’ve collected leads and increased your chances of engaging with them.
Add a link to the webinar in your blog post CTA. Later, after the webinar is over, change the CTA to something else so you don’t lose potential customers.
Alternatively, you may host your webinar over and over again. In this case, you don’t need to change your CTA as long as the registration URL remains the same.
Plan your webinars in advance
People usually sign up weeks before whatsapp database brazil your webinar, and if you want to increase attendance, you need a longer promotion cycle. Start promoting your webinar in advance, and then send consecutive emails to remind your registrants to attend the event.