Think about how you build relationships with people you meet in the offline world. You exchange names, small talk, and try to find common ground.
This is exactly how marketing works. If you don’t know what you have in common with your audience, you’ll never be able to connect. To do this, you need to know what makes your target customers tick.
Here are some questions you need to answer to clearly define your target audience.
What is your audience’s education level, age, income, hobbies, etc.?
Create buyer personas that describe as much as you can about what you know about your specific audience. What do they do for a china phone number library living?
This is a detailed buyer persona template that you can use to create clear and unique buyer personas.
1. Find your audience: your website
You can use this information to inspire the content of your website.
For example, if you know your target songs to celebrate world rock day audience is struggling to lose weight, you could create a series of articles about how to lose weight, what weight loss methods don’t work, etc.
Where do they look for information?
You also need to understand how much time whatsapp database brazil your target customers spend online. If they frequently use Google, then SEO lead generation should be a top priority.
What is your audience’s biggest pain point?
You can always make a direct connection between your audience’s pain points and the ultimate conversions.
Take Hello Bar, for example. Our clients often struggled with lead generation. They weren’t collecting enough email addresses to effectively run their business. This brought their email marketing campaigns to a halt.
See what I mean? If a consumer isn’t suffering from a lack of business leads, they won’t be looking for Hello Bar (or a tool that provides Hello Bar functionality). That person won’t be our target audience.
Ask yourself the following questions to uncover your audience’s main pain points:
- What are the main benefits of my product or service to the consumer or business?
- Why would someone invest in my product or service over someone else’s?
- What positive outcomes will my customers experience from using my product or service?