Making marketing videos isn’t easy — at least not without building a creative team of filmmakers and editors, buying $20,000 of equipment, or outsourcing help. And chances are you don’t have such resources and just use them at your convenience. However, engaging video content is a must these days. As you can see in the latest coverage Print-on-demand e-commerce statisticsThe market is extremely competitive right now and only the best content can help you stand out from the competition.
What if you could create professional-level whatsapp and digital marketing content without having to go to film school or buy a ton of gear? What if you could take advantage of apps, tools, and other resources to transform what you shoot on your iPhone into videos that look like big-budget productions?
Here’s some good news: It’s 2021, which means everything you need is right at your fingertips thanks to the internet. Let’s look at 6 essential tools for creating powerful (and effective) marketing videos.
To show how these tools can help complete a video from start to finish, we’ll walk through the options from the pre-production stage all the way to embedding the finished video on your website.
#1.Binder
It’s hard to really explain Studiobinder in a few words, but let’s try: Studiobinder is a complete suite of production tools and templates to help you brainstorm, plan, produce, and publish videos.
A huge (and often daunting) challenge for businesses of all sizes is finding the balance between “video quality” and “production cost.” For many teams, this balance makes video content seem too expensive or time-consuming to fully invest in.
But it doesn’t have to be this way. Sometimes, all you need to organize and budget for a successful marketing video is to find a set of tools or a pre-made tattoos can be perceived negatively in many markets template. The simpler the things you need to figure out, the less risk there is of making mistakes.
So whether you’re part of a small team or working independently, Studiobinder can help you replicate a big-budget production without having 10 different people handling all the moving parts. The software helps you easily manage your marketing video workflow.
#2.Renderforest
Renderforest is the ultimate choice for making animations, promotional and explainer videos.
This animationVideo MakerWhether you want to build realistic 3D and CG animations or fun 2D animations, it can come in handy.
You can easily start your movie with more than 200 video templates.
You can rearrange scenery, change text, and create stunning animated materials using cloud-based tools.
Small businesses can benefit greatly from an explainer video toolkit.
#2.Biteable
Filmmaking jobs fall into many different quick signs specialties, with some people specializing in shooting video or editing it, or even (in some big-budget situations) choosing and adjusting the color temperature of a video. There are also sound engineers, lighting specialists, and many other roles.
It’s a pretty big area and for a lot of marketing teams you’ll have a video person trying to wear all of these hats and turn a box of lemons into a pitcher of lemonade and a 5-course dinner.
Video production is a fairly large field with a lot of parts. That’s because visual branding is just as much a part of video marketing as the actual production process, and how all of these elements work together affects the viewer’s experience.