Birthday emails to your customers are an extremely useful tool that improves your business results both in the short term and in the long term. In the short term, because it helps you significantly increase sales, and in the long term, because it allows you to further strengthen the loyalty and affection of your customers. We went into more detail about all the legalities of birthday emails last week, and today we’re going to rehash the main points, and then turn to the best examples of birthday emails.
So what are Birthday Email Messages anyway?
As we said last time, birthday emails are exactly what their name suggests: they’re messages we send to our customers on their birthdays . First of all, it is therefore a friendly birthday greeting, but of course the message has other purposes; these include building relationships with your recipients, retaining take email marketing service existing customers, strengthening brand reputation and, of course, improving sales results. It is therefore an important tool that should not be left out of your marketing plan.
And why shouldn’t you leave birthday emails out of your marketing plan?
Well, if the above hasn’t convinced you yet, let us offer you some more statistics. Indeed, research has shown that birthday messages achieve significantly better results when compared to other promotional emails:
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bring a 481% higher transaction rate,
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ensure as much as 342% higher profit per message,
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provide as much as 179% higher rate of unique clicks and
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boast a 53% higher message open rate.
Even in our personal lives, birthdays are often a great opportunity to connect with people we’ve lost touch with, and the same is true in the world of online marketing. Your customers’ birthdays are therefore a great way to remind them of your brand in an unobtrusive, friendly, yet extremely effective way and to encourage them to make a purchase. Your customers will be very happy because you will remember them and send contact telephone numbers them gifts in the form of benefits (discount, free shipping. Birthday Email Messages free product…), and you will be thrilled because your sales results will improve significantly.
4 Key Tricks for the Perfect Birthday Email
We talked about all the tricks and tips for crafting the perfect birthday email last time, but today we’re going to rehash four key points to keep in mind when crafting your birthday messages.
Personalize your messages
A birthday card is a personal thing, so your message should be personal too . If recipients get the impression that it’s a generic message that you sent with your left hand, they’re unlikely to receive it too warmly. But if you make an effort and write a sincere, warm text, include the recipient’s name both in india data the title of the message and in the message itself, and to top it all off with a personalized purchase recommendation based on past purchases, you will definitely encounter a great response.