Once the Google Analytics tracking code is installed on a website, its owner gains access to huge amounts of extremely valuable information for business.
It becomes possible to learn almost everything about your visitors and clients – from the sources of referrals to the site, to what pages they view, what they share on social networks and what products they prefer to buy.
However, many business owners still do not use the capabilities of web analytics to their full potential for one reason or another. In this article, I will share with you several practical ways to use Google Analytics that will be relevant for any business.
Assign monetary value to goals
Once you assign a monetary value to telemarketing data your goals, analyzing the various stages of your sales funnel, assessing the financial value of individual pages, and quantifying a number of other metrics will become easier. The amount you specify will be credited each time your goal is reached.
You Can Set a Monetary. Value for. Goals Both at the Stage o. Their Setup and at .Any Time for Existing Ones. to Do This. Select the Desired Resource in Analytics. Go to the. Admin Section (Admin), Select the “Goals.” Item and Specify the. Desired Value in the. “Value” Field:
Explore user conversion paths
The path your website visitors take to becoming a customer for your business doesn’t always behave the way you imagine. It’s not a straight line, but rather a complex system of roads with several levels.
Google Analytics can visualize these journeys, and you can see what they look like in the Conversions – Multi-Channel Funnels – Top marketing list Conversion Paths report:
The diagrams you will see here will definitely interest you.
Compare data across periods
By default, Google Analytics displays data for 7 or 10 days, depending on the specific report. However, by increasing this range to 3-6 months, or comparing data to the previous quarter or year, you can learn more and get a more complete picture of the project.
The foundation of an effectiv internet seo tips: what are long tail keywords? marketing strategy is precisely the construction of long-term growth models.
Use analytics data to improve your site
The true . Power of web analytics is that by understanding . How people interact with your site. You can make it better. For example. By simplifying complex things, reducing the number of steps required to convert. Improving site loading speed , and other important metrics.
Sometimes even small changes are enough to significantly increase the return on investment from a website for a business.